COMMUNITY ENGAGEMENT CASE STUDY: TUSCALOOSA ANGELS
Tuscaloosa Angels is part of the National Angels group, a non-profit organization created in 2009. Its mission is to walk alongside children, youth, and families in the foster care community by offering consistent support through intentional giving, relationship building, and mentorship.
Current communication and marketing strategy:
All National Angels agencies have predefined templates for their social networks. Their websites are designated the same way.
What was the problem?
Since January, we have been in contact with Kristin Reed, the president of Tuscaloosa Angels.
She gave us two main objectives to achieve:
– Create several tangibles for the “Love Local Luncheon” on April 29th, 2022, an event promoting the importance of serving the community in a spirit of sharing.
– Built a social media planner more adapted to the local community that the agency can follow easily.
Tuscaloosa Angels wants to be known independently from the National Angels, especially in the county and more globally in the state.
How did we resolve it?
1) The Love Local Luncheon
We created and designed two major tangibles in order to promote the event:
– A press release
– An invitation card
2) Social media strategy
We built a social media planner to anticipate the future posts of Tuscaloosa Angels on social media for the next few months. The content ideas we give will allow Tuscaloosa Angels to reach better its local target.